Kevin Durant Responds To Viral Ai Candy Apple Photo
A photo of Kevin Durant biting into a candy apple went viral this week. Fans assumed it was official Nike promo art for the KD19. The shoe drops in the "Candy Apple" colorway, a shiny red version of his signature sneaker.
Several sneaker accounts shared the image without checking its source first. It turns out the photo was AI generated, not a real Nike campaign. The footwear site Nice Kicks confirmed the picture was fake earlier this week.
Nike's actual marketing push has featured Drake alongside Durant in several ads. Those ads also included a jab at Minnesota's Anthony Edwards.
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Learn MoreDurant debuted the "Candy Apple" colorway in a game against the Lakers back in March. The timing worked well since the shoe's red tone matched Houston's team colors. Nike has already released other bright colorways in this same signature line. Those include "Purple Stuff," "Orange Crush," and "Bubble Gum Bounce" versions of the KD19.
The fake apple photo spread quickly because it looked believable at first glance. Once people looked closer, though, the image raised obvious red flags. AI-generated content has become more common across social media lately. Overall this incident shows how easily fake images can pass as real marketing.