Guinness Uganda is set to ignite the passion of football fans across the country with the launch of ‘Guinness Match Day’, a series of events that aim to bring the excitement of the English Premier League (EPL) closer to the local audience.
This exciting initiative comes on the heels of Guinness’ recent partnership with the EPL, where the iconic beer brand was named the official beer sponsor in a four-year agreement starting with the 2024/25 season.
The ‘Guinness Match Day’ series will officially kick off in Kampala this Saturday, August 17, at the Garden City rooftop from 2 p.m., aligning perfectly with the start of the new EPL season.
The event promises a day full of football, fun, and unforgettable moments, where fans will not only watch their favorite EPL teams in action but also engage in a variety of activities curated by Guinness.
Football enthusiasts attending the launch can look forward to expert match commentary and analysis from some of Uganda’s top football pundits, as well as participate in thrilling “predict and win” games with rewards like customized merchandise and more.
Elizabeth Mutamuliza, Brand Manager of Guinness Uganda, expressed the brand’s dedication to building community through the shared love of football. “Guinness has always been about bringing people together, and football is the perfect medium for this. The EPL has a unique ability to unite people from different cultures and backgrounds, which aligns perfectly with our brand’s values,” Mutamuliza said.
She added, “We are incredibly excited about this initiative. We’re not stopping in Kampala; we will be taking the Guinness Match Day experience across the country.”
“Prepare for the ultimate viewing experiences, expert commentary, and unforgettable football moments. Join us as we celebrate the beautiful game with the launch of ‘Guinness Match Day’ and experience football like never before!”
Guinness has long been a supporter of football in Uganda, sponsoring the Old Boys Leagues of several traditional schools to promote camaraderie, networking, and community spirit.
The brand also champions inclusivity by collaborating with the Federation of Uganda Football Associations (FUFA) to celebrate and support women who are making strides in the traditionally male-dominated sport.
In addition to the major regional events, Guinness plans to bring the Match Day experience even closer to fans through activations in bars across the country, where most fans watch EPL games.
These activations will offer fans the chance to win prizes, including customized Guinness merchandise, drinks, and more.
The launch event is open to all football fans across the country, making it a must-attend occasion for anyone passionate about the European game.
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Ugandan Citizen Abducted, Held in Secret Detention for Three Months, Sparks Outrage and Calls for Justice
A disturbing new case of unlawful detention has surfaced, highlighting the ongoing human rights crisis in Uganda. A Ugandan citizen was reportedly abducted and held in a secret facility, known as a “safe house,” for three months, only to be released without charge or explanation. This incident, reported by NTV Uganda, has sparked widespread condemnation and renewed calls for accountability regarding human rights abuses in the country.
While the details surrounding the abduction remain unclear, reports indicate that the individual was taken without due process and held incommunicado—an action that has long been condemned by human rights organizations. The victim’s release, with no charges filed and no clear justification, has angered activists and citizens, who view this as yet another case of egregious abuse of power by the state.
“This is a recurring pattern,” said one human rights activist. “Abductions, secret detentions, and unexplained releases have become all too common in Uganda. These acts violate fundamental human rights and erode public trust in the justice system.”
The use of “safe houses,” unregistered detention facilities reportedly operated by security forces, has been a focal point in numerous allegations of torture and illegal imprisonment. Despite repeated calls from both local and international organizations for their closure and accountability for those involved, little action has been taken to address these violations.
This case underscores the urgent need for reform within Uganda’s security apparatus and greater accountability for human rights abuses. Observers hope that drawing attention to these injustices will spur concrete action to bring those responsible to justice and ensure the protection of basic human rights.
As frustration mounts, calls for both domestic and international pressure to hold the government accountable for such crimes grow louder. “One day, there must be accountability for all these crimes against our people,” stated one social media user, reflecting the sentiments of many Ugandans.
National Unity Platform (NUP) President Robert Kyagulanyi has accused Ugandan security forces of using excessive force to disrupt a planned NUP gathering. The allegations were detailed in a statement shared on Twitter, following an event held to honor children of NUP supporters who were killed, disappeared, or detained for their political beliefs.
According to Kyagulanyi, security personnel, under the command of an officer identified as Asiimwe, carried out a preemptive operation early in the morning upon learning of the NUP’s plans. The forces allegedly stormed the premises, arrested workers, and deployed tear gas to disperse those present.
“The criminals under the command of one Asiimwe deployed early morning, arrested our workers, and threw tear gas into our premises. They’ve cordoned off the premises and blocked all people from accessing the place,” Kyagulanyi wrote.
Among those reportedly arrested were Saava Peter, Mudenya Samson, and Turyasingura Samson. Kyagulanyi claimed the detained workers were subjected to beatings and interrogated about their political affiliations, with security operatives labeling them as terrorists.
“These JATT operatives asked the workers who they support politically, branding them terrorists and criminals—their only crime being that they work with us. You can imagine the indignity!” Kyagulanyi lamented.
This incident adds to the growing tension in Uganda’s political climate, where opposition parties frequently accuse the government of stifling dissent. Despite the challenges, Kyagulanyi ended his statement with a message of defiance and optimism, proclaiming, “UGANDA WILL BE FREE.”
NUP Gathering Disrupted: Kyagulanyi Alleges Security Force Harassment and Arrests
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Sudan Demands Apology from Uganda Over Army Chief Muhoozi Kainerugaba’s Threat to Invade Khartoum
Sudan has demanded an official apology from Uganda over “offensive and dangerous” comments made by the chief of Uganda army staff, who threated to invade Khartoum, the Sudan Tribune has reported.
General Muhoozi Kainerugaba, son of Ugandan President Yoweri Museveni and CDF of the Ugandan army, posted two comments on the X platform on Tuesday in which he threatened “to capture Khartoum” with the support of the US President elect Donald Trump after he takes office. The posts were deleted later.
“The government of Sudan demands and official apology from the Ugandan government for the offensive and dangerous comments of the army commander,” Sudan’s foreign ministry said in a statement that the Sudan Tribune said it has seen.
Sudan Demands Apology from Uganda Over Army Chief Muhoozi Kainerugaba’s Threat to Invade Khartoum