In an unprecedented moment at the prestigious Nasser International Fellowship for Leadership, Ugandan diplomat, media personality, and public health advocate Wabusimba Amiri  launched his first book, Where Do Men Spend Their Time? becoming the first author in the fellowship’s history to unveil a literary work during the international gathering. The book’s launch has not only marked a personal milestone for Wabusimba but also transformed a ceremonial occasion into a bold platform for global advocacy against tuberculosis (TB) and cultural stagnation.

In his address at the Olympic Training Centre in Cairo, Wabusimba electrified an audience of policymakers, diplomats, civil society leaders, and youth representatives from across 80 countries. With a tone both compassionate and urgent, he invited the world to reconsider the spaces men inhabit from barbershops, places of worship, boardrooms, and even smoky street corners and what those spaces reveal about modern masculinity and mental health.

“Too many men are suffering silently burdened by societal expectations, bound by cultural myths, and cornered by unhealthy coping mechanisms,” Wabusimba said. “The smoke we see is not just tobacco. It’s the residue of unspoken pain, untreated trauma, and unattended illnesses like TB. If we want to end TB globally, we must start where men spend their time. We must clear the air literally and figuratively.”

Where Do Men Spend Their Time? is not merely a reflection on masculinity it is a clarion call for action. The book explores the intersection of time, gender norms, and health behaviours, underscoring how smoking and stress among men often mask deeper struggles with identity, emotional repression, and societal pressure. Wabusimba uses powerful storytelling drawn from personal experiences, field observations, and years of public health engagement to urge men and the systems around them to confront these realities.

Available worldwide for $10 USD, it is expected to play a catalytic role in TB response strategies that are gender-sensitive and culturally aware. A respected voice in international development, Wabusimba is a seasoned communicator with over a decade of experience across media, diplomacy, and community mobilization. As a frontline champion for Uganda’s Stop TB efforts and the visionary behind the National Verdant Agro Ventures Exhibition, he brings a rare blend of grassroots insight and global strategy His work consistently aligns with the Sustainable Development Goals particularly good health, gender equality, and responsible consumption.

Amiri’s influence was affirmed by Hassan Ghazaly, the anthropological researcher and founder of both the Nasser International Forum and the Global Solidarity Network, who lauded the launch as a model of “transformational diplomacy in action.” “Amiri’s book is not just a publication it’s a movement. He embodies the spirit of this fellowship: leadership that acts, literature that provokes, and diplomacy that heals,” Ghazaly said.

Wabusimba’s debut also served as a youth-driven intervention. Speaking directly to young men worldwide, he offered a message both practical and poetic: “Smoke doesn’t make you, strong breath does. The world needs more lungs filled with purpose, not poison. Choose vision, not vapours. Choose to lead, not to disappear in the fog.”

As the world continues to grapple with post-pandemic recovery, the rise of non-communicable diseases, and persistent public health threats like TB, Where Do Men Spend Their Time? comes at a time when global thought leaders are urgently reimagining health systems, gender discourse, and leadership. With international demand rising for culturally rooted yet globally resonant solutions, Wabusimba Amiri ’s literary debut may very well redefine how men and the world spend their time.

Wabusimba Amiri is a Ugandan author, clearer diplomat, journalist, and advocate for public health and gender equity. With a career spanning international relations, environmental sustainability, strategic communications, and youth leadership, he is a rising African thought leader committed to building a world where time is honoured, lives are valued, and silence is broken.

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